Lessons from Tech PR: Working with Giants and Startups

The past three years in tech PR have been a crash course in adaptability, problem-solving, and relationship-building. Working with global tech giants, I learned the precision required for high-stakes campaigns, the importance of structured communication, and the art of managing large-scale media coverage. On the startup side, I gained hands-on experience in crafting compelling brand narratives, navigating tight budgets, and driving visibility from the ground up. The biggest takeaway? Success in PR isn’t about the size of the company—it’s about understanding the audience, telling the right story, and executing with impact.